To help reduce the number of people driving after consuming alcohol at this Sunday’s Super Bowl final, Tostitos has created the ‘Party Safe’ bag – a bag of Tostitos chips featuring an alcohol sensor.
The Party Safe bag’s alcohol sensor turns green if alcohol is not detected and red if it is, revealing a code for a $50 Uber ride and a “Don’t drink and drive” message.
Tostitos has also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of almost every bag of Tostitos chips. The offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
“Our goal is to remove 25,000 cars from the roads that Sunday evening,” said Jennifer Saenz, Frito-Lay chief marketing officer. “Whether watching the big game at a friend’s house or at a local bar, a safe ride home is just a few, easy taps away. By simply entering a participating Tostitos UPC code in the Uber app, fans nationwide can receive $10 off an Uber ride.”
Tostitos partnered with MADD to raise awareness around the issue and to remind party-goers to have fun, but to plan ahead for a non-drinking designated driver to get home safely. In 2015, 45 people were killed in drunk driving crashes, representing nearly half (46 per cent) of all traffic fatalities on the day of the Big Game, according to the National Highway Traffic Safety Administration.