THINK! has launched its latest campaign targeting drug drivers.
The Drug Drive campaign marks the one-year anniversary of the drug drive legislation change, which made it illegal to drive with certain drugs in the body above specified levels. Following the legislation change in March 2015, police are now more widely using drug swabs that can detect drivers under the influence of drugs by the roadside.
The campaign targets young males aged 17-34 with the message that you’re now more likely to be caught and convicted. The THINK! awareness campaign will run in cinema, on radio, online and in pub washrooms.