The Florida Department of Highway Safety and Motor Vehicles (DHSMV) has unveiled the newest version of its ‘Arrive Alive’ license plate that will be featured as the front license plate of Florida Highway Patrol (FHP) vehicles. As the state’s authority in traffic safety, DHSMV has brought the plates back as a reminder to motorists to drive safely and arrive alive.
“With an increase in motorists on Florida’s roadways and an uptick in crashes statewide, we are thrilled to bring back one of DHSMV’s most successful safety campaigns,” said DHSMV executive director Terry L. Rhodes. “The campaign messaging provides a clear and direct reminder to motorists that their driving behaviors have a lasting impact on their safety as well as the safety of those around them. These two words are nostalgic for many and should guide motorists as they drive each day: Arrive Alive.”
The ‘Arrive Alive’ front license plates are part of the department’s ‘Arrive Alive’ campaign, which dates back to 1970. FHP is promoting the campaign to reduce traffic related deaths and injuries by affixing the ‘Arrive Alive’ license plates to the front of their patrol vehicles. The ‘Arrive Alive’ campaign addresses proper highway speed, road manners, the importance of the use of seatbelts and much more.
“The Florida Highway Patrol is committed to keeping Florida roadways safe for all motorists and the ‘Arrive Alive’ campaign is a valuable part of our history,” said Colonel Gene Spaulding, director of the Florida Highway Patrol. “Carrying on a proud legacy of promoting highway safety and security, the patrol makes every effort to ensure that Florida motorists make it to their destination safely.”
ARRIVE ALIVE plates have looked different over the years. The first plate in 1970 had a blue background and reflective white letters, others had a white background with reflective orange letters and later versions incorporated the slogan BUCKLE UP. The new version of the plate will have a white background with reflective orange letters. The ‘Arrive Alive’ front license plates are currently being distributed to troops statewide and FHP will be installing them on all patrol cars over the course of the year.