“Drive safely, we want you here for Christmas” – that’s the message to road users from New Zealand (NZ) Police and the NZ Transport Agency.
More people have been killed on NZ roads this year than any year since 2010, and many more have been left with life-long injuries.
“These tragedies impact not only those killed or injured, but their friends and family as well,” said Assistant Commissioner for Road Policing Sandra Venables. “Police and the Transport Agency want to help prevent this harm in the lead up to Christmas by positively influencing the mindset and behaviours of New Zealand road users.
“Today we are launching ‘We Want You Here for Christmas’ – a national road policing operation aligned with a joint Police/NZ Transport Agency social media campaign. It focuses on four main contributors of road trauma – going too fast for the conditions, unrestrained vehicle occupants, impairment (such as fatigue, drugs, or alcohol), and distractions (such as using a cell phone).”
The social media campaign includes a series of four videos that aim to get road safety messages across in a light-hearted way, with a little help from Santa and two dogs named Fitzy and Tumeke.