The Transport Accident Commission (TAC) has uncovered the real life stories of Victorians who have narrowly avoided death and serious injury on the roads for its latest campaign.
The Living Proof campaign shows how measures like child booster seats, wire rope barriers, safer cars and safer speeds are already saving lives.
“These people tell us how their lives were saved thanks to evolving road safety initiatives like road infrastructure, safer speed limits, car safety features and simple choices they made,” said TAC Lead Road Safety Director Samantha Cockfield. “Sadly, far too often we hear the stories of people who lost their lives on the roads; this campaign tells people’s stories of survival.”
Ms Cockfield said the campaign will help Victorians understand how progress is being made in achieving Towards Zero, a future where no person dies or is seriously injured on our roads. The TAC, Victorian Government, Victoria Police, VicRoads and the Department of Justice and Regulation are all taking action to achieve this vision.
“We’re doing everything we can to make our roads safer and more forgiving when the unexpected happens,” Ms Cockfield said. “To get Towards Zero we also need everyone to play their part to keep themselves and other people on the roads safe by making safe choices.”
Living Proof stories will appear in newspapers, online, on radio and on billboards this month, with the TAC’s original Towards Zero commercial featuring Francisco and his 70 family members airing on TV.
For more information about the campaign visit: www.towardszero.vic.gov.au/campaign/living-proof.
