Parents are crucial role models for teens learning to drive, yet many parents lack awareness of their own risky driving. As part of National Teen Driver Safety Week, eDriving℠, the largest provider of online driver training and global driver safety management solutions, is launching a campaign to help parents better understand their own driving in order to be better role models.
eDriving is releasing a free toolkit of parent resources including its renowned driver risk assessment for parents and others. The campaign also includes a contest, #viewfromthebackseat, encouraging teens to capture parents’ distracted driving and fostering healthy family dialogue about the various forms of distraction and the importance of focused attention behind the wheel.
The integrated consumer marketing campaign for Teen Driver Safety Week (Oct. 16-22) draws on eDriving’s 20+ years’ training expertise and focuses on curbing distracted driving and bad driving habits with solutions to help improve driver behavior.
eDriving, through its DriversEd.com brand, is partnering with other safety advocacy organizations that are committed to stopping distracted driving to amplify reach of the collective resources around this critical topic. These partners include: End Distracted Driving (EndDD.org), StopDistractions.org and People Against Distracted Driving (PADD.org). Additionally, eDriving’s campaign and other Teen Driver Safety Week resources are available on the Children’s Hospital of Philadelphia’s TeenDriverSource site.
Free Teen Driver Safety Week Resources
eDriving’s free Teen Driver Safety Week toolkit is offered through its DriversEd.com brand and is available at learn.driversed.com/distracted-driving and features a broad range of elements:
- RoadRISK® assessment – This globally validated driver risk assessment is designed to help drivers assess their probability of being involved in an incident or collision. eDriving’s RoadRISK self-assessment explores knowledge of defensive driving best practices, travel patterns, vehicle use and more. At the end of the assessment, participants receive a score benchmarking their risk rating to over 500,000 drivers who have completed the self-assessment. The score reflects their attitudes toward driving and behaviors behind the wheel.
- “Ask A Driving Instructor” – Throughout Teen Driver Safety Week, eDriving’s DriversEd.com driving instructors and experts will be posting video responses on social media to questions asked on Twitter and Facebook. Anyone can submit a question at firstname.lastname@example.org.
- Parent Guide – eDriving is also making available a SMART Driving Principles Guide for parents to review and discuss with younger drivers.
- Teen Contest–Parent “Citations” – Teens are encouraged to help make their parents aware of their own distracted driving behaviors. Using the hashtag #viewfromthebackseat, teens are able to tag images and/or videos of their parents driving distracted and be entered in a drawing that includes cash prizes of up to $1,000 and 25 SMART Driver course packs for teens and parents. Teens can also send “distracted driving tickets” to their parents as part of the campaign. Find rules, prize information and more online.
- Tips and Tools Newsletters — Leading up to and throughout Teen Driver Safety Week, eDriving will be issuing a series of tip-filled emails that can be used to prompt important and potentially life-saving discussions. Sign up here: learn.driversed.com/distracted-driving.
eDriving’s Commitment to SMART Driving
The consumer campaign reflects eDriving’s commitment to improving driver safety by reinforcing the company’s SMART driving framework, while it continues to launch and evolve groundbreaking products like the One More Second® Defensive Driving Course and eDriving Mentor℠, a smart-phone based virtual driving coach.
“We are focused on solving the 94% problem—94% of collisions are caused by human inattention, attitudes or erroneous behavior,” said eDriving CEO Celia Stokes, who has also penned an Op-Ed titled: “Teen Driving: Smart is the New Safe” for the Huffington Post to coincide with National Teen Driver Safety Week. “For novice drivers the stakes are really high, with driving being the single riskiest activity people engage in until the age of 25. It is critical that parents are heavily involved in the learning process. To do this well, they need to confront their own bad behaviors before unwittingly passing them on.”