The Ontario Provincial Police (OPP) has reported that 2016 marked the fourth consecutive year that inattentive drivers were behind the highest number of lives lost on OPP-patrolled roads over the other main causal factors in road fatalities, known as the “Big Four”.

In total, 65 people died in OPP-investigated collisions last year in which an inattentive driver was either a contributing factor or the primary cause of the death. In comparison to the other Big Four categories, 2016 ended with 55 speed-related, 53 seatbelt-related and 45 alcohol-related deaths.

As officers get set to conduct their annual Distracted Driving Campaign, the OPP is looking to Ontarians to help with the educational component of the campaign – a role that remains critical to helping keep Ontario roads safe.

OPP Commissioner Vince Hawkes said: “Road deaths linked to distracted drivers will not let up unless every road user says ‘enough is enough’ and shows a complete intolerance for what continues to be the most life-threatening driver behaviour on our roads. Starting with this campaign, we want to see every Ontarian, especially passengers of all ages, take a firm stand against those who endanger their lives by using their cell phones or engaging in other forms of distractions behind the wheel.”