The Ontario government has released its first video in a new advertising campaign aimed at preventing distracted driving.

The province is running the campaign to encourage drivers to ‘put down the phone’.

In the video a young man is seen checking his cell phone before driving through an intersection, where another vehicle ploughs into the side of his car. He is suddenly transported to a hospital room where he is confined to a wheelchair.

There are two versions of the ad:

Short version:

Long version: