Texting and driving has been a long-running problem – but we’re now facing other challenges such as drivers using social media, email and video chat while at the wheel.
7 in 10 people engage in smartphone activities while driving. Texting and emailing are still the most prevalent. But other smartphone activity use behind the wheel is now common. Among social platforms, Facebook tops the list, with more than a quarter of those polled using the app while driving. About 1 in 7 said they’re on Twitter behind the wheel.
As a result of this AT&T will expand its It Can Wait® campaign from a focus on texting while driving to include other smartphone driving distractions.
AT&T will use the survey findings to help drive awareness of the dangers of smartphone use behind the wheel, and to encourage life-saving behavior change. It will collaborate with social platforms to share the message, and will launch a nationwide virtual reality tour this summer to help people understand that it’s not possible to drive safely while using a smartphone.
Twitter will collaborate with AT&T to share messages on their platform about the dangers of smartphone use behind the wheel.
Since its launch in 2010, the It Can Wait campaign has:
- Helped drive awareness of the dangers of texting while driving to about 90% for all audiences surveyed.
- Inspired more than 6.5 million pledges not to text and drive.
- Worked with departments of transportation in Texas, Kentucky and other states on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes.