Brake, the road safety charity, has produced a free interactive resource in the lead up to Road Safety Week 23–29 November 2015, with the theme ‘Drive less, live more’. Developed in partnership with Specsavers and AIG the resource encourages everyone to make our streets safer, more pleasant places by reducing car journeys and walking, cycling or using public transport instead.
Every day five people die on UK roads, and over 60 are seriously injured. The vast majority of casualties are down to driver error. Road safety isn’t just about driving safely and legally or using the green cross code, although these are crucial. It’s about doing what we can to protect ourselves and the people around us to make our streets safer. A big part of that is driving less, as little as possible, or not at all.
Many people walk the few metres from their front door to the car and drive, even if they’re only going round the corner. A shocking four in 10 car journeys are less than two miles. Brake is asking everyone this Road Safety Week to consider how they use roads, and pledge to leave their car at home, at least for some journeys.
Walking, cycling or using public transport not only makes our streets safer by reducing traffic danger, but has personal benefits too. It can save money in car costs; help people live more active lives; reduce stress and illness; reinvigorate communities; and cut congestion and pollution.
The open-access ‘Drive less, live more’ resource can be used to facilitate discussion about the importance of driving less. It can be used by anyone who works with drivers, including: fleet professionals and employers; driving instructors; road safety professionals and emergency services; teachers; community leaders; and by individuals directly wanting to see how they can help themselves and their community by driving less. Brake is especially encouraging families to use the ‘Drive less, live more’ resource to reduce school-run and commuter traffic, and asking businesses to manage at-work journeys.
Access the resource online now at brake.org.uk/drivelessinteractive.