While the world of smart, connected, electric/hybrid and autonomous cars is growing at a phenomenal rate, consumer interest in the technology is not growing as fast as market hype might indicate, according to a new study.
The TECHnalysis study found not a single tech-related feature was considered more important than traditional car metrics like looks, mileage, performance and car type.
The study involved a survey of 1,000 consumers who own a car and plan to purchase another within two years. Survey respondents answered questions about the cars they own, how often they drive, what they’re planning to prioritize for the next purchase, and more.
Particular emphasis was placed on consumer interest in a number of specific car-technology features, as well as the relative importance of these features and others involving autonomous or assisted driving capabilities.
“Consumers’ interest in automotive technologies is definitely increasing,” noted TECHnalysis Research President Bob O’Donnell, “but they’re more interested in the safety-focused tech features than the whiz bang-style autopilot features that some car vendors are touting. In fact, many consumers voiced serious concerns about autonomous driving features, citing safety and reliability issues.”
A summary version of the Car Technology report is available in PDF format and can be downloaded for free here.